Sunday, July 23, 2006

A Brief History of the Mentos Phenomena

On May 31st 2006 Fritz Grobe and Stephen Voltz from Maine, United States, uploaded on the video-hosting website Revver the last and ultimate video of a series of experiments involving Diet Coke and Mentos. The two run around 101 bottles of coke putting mentos in them and starting a chemical reaction, involving the rapid release of carbon dioxide, that basically makes the coke explode out of the bottle creating a geyser-like effect. The video is a representation of the Las Vegas Bellagio fountain. The video earned more than five million hits in less than a month and started a wave of thousands of more experiments that fill the pages of the biggest video-hosting sites like youtube or google video.
Thousands of harmless Mentos mints have been sacrificed since then. The so-called “experimenters”, careless of the terrible pain that Mentos go through during these despicable acts, go on throwing the mints in the incredibly frightening environment of soda drinks, by ignoring their need to fulfil their mouth freshening destiny.
After the huge success of the Mentos Experiment and their followers, the Perfetti Van Melle Corporation, producers and owners of mentos have happily endorsed the production of these brutal videos, estimating that the publicity deriving from this madness has been equal to 10 millions dollars, half of their usual annual publicity and marketing budget. The Coca Cola Company, on the other side, following their renowned care of human and cultural needs has refused to ride the wave of the Mentos phenomena.
Save Mentos Now believes in the freshmaker’s freedom and right to fulfil its destiny and has been working since July 22nd 2006 in order to spread the word and stop the hectic, careless and brutal experimentation.

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